Barefoot Contessa is a handmade accessories brand specializing in raffia bags that combine natural materials with relaxed Mediterranean elegance. My collaboration with the brand focused on strengthening its visual presence and communicating the authenticity of its handcrafted products through cohesive digital storytelling.

By developing a consistent visual direction across social media, photography, and the website, the brand was able to present its collections in a more refined and engaging way. The goal was to highlight the artisanal quality of the bags while building a stronger and more recognizable online identity that resonates with its audience.